Senior Brand Marketing Leader & Wellness Founder.

Dorcas Obayemi is an insight-driven marketing leader and founder based in Toronto, with over a decade of experience building and scaling consumer brands. She has led high-impact, national work across retail, telecom, fintech, and wellness, partnering with brands including Apple, SheaMoisture, Rogers Communications, and Hudson’s Bay.

Alongside her corporate leadership experience, Dorcas brings a deep understanding of women’s lived experience into her work. Living with endometriosis has shaped how she approaches customer centricity, health equity, and the responsibility brands have to truly understand the needs of the people they serve.

This perspective led her to found Ileri Wellness, a women’s health brand and community focused on addressing unmet needs in reproductive and hormonal health, including chronic conditions such as endometriosis, PCOS, and fibroids.

To support responsible product development and education in women’s wellness, Dorcas is currently undertaking formal herbal education to inform long-term formulation and brand decision-making. This work complements her role as a marketing leader and reflects a commitment to rigor, credibility, and respect for scope.